Great financial tips to ensure you make more dollar

Over the last month a new website created by 21 year old student (Alex Tew) has had a phenomenal impact on the internet advertising world. You may have heard of milliondollarhomepage.com. If not, it is a very simple concept for online advertising. Advertisers can buy pixels on the homepage for $1 a pixel. The minimum order is 100 pixels and with this the advertiser gets a small image that links from the Milliondollarhomepage to the advertisers site.

Now this alone isnt what made the site successful. Granted its a unique twist on internet advertising, but lets be honest its hardly remarkable. People have been selling spaces for banners on websites for years. For this site to be successful it needed one key ingredient, and that is traffic. Hundreds of thousands of people needed to visit this site to give the advertisers value for money.

So the young student who came up with the idea submitted a press release, and sold a story like any good marketer would. How he was only 21 and came up with this simple website to pay his way through university. Fortunately for him the worlds press found his release and published it, as it was a good story. This meant more people visited the site, and the website traffic increased. In turn more journalists picked up on the story and published it. The result was a viral explosion in traffic which meant many people bought advertising space and it is fair to say the site has been highly successful.

So is this the new advertising medium of the internet? I am afraid this author doesnt believe so. Once the hype starts to die down, and the story is no longer new, the press will begin to publish fewer articles on it, and less people will visit the site. This in turn will lead to even fewer articles being published in the worlds press, leading to even fewer visitors. This cycle will continue and what originally made this website successful (viral marketing) will ultimately lead to its death.

What can internet marketers learn from this? The best way to promote any new internet venture is to make an interesting story about it, submit articles and press releases, and if the story is good enough, watch the viral explosion in visitors.

Of course for long term growth the new site or service has to be good enough to provide value to visitors, and not just a fad that captures peoples short term interest. I wish Alex Tew all the best, but I think he too will accept that this is not a long term business that can go anywhere from here.

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How To Get The Most Bang For Your Online Advertising Dollar

Internet advertising has become an effective way to market your business online. I did not realize this until I was having coffee with my good friend, Lisa in our favorite coffee shop. Since we both have online businesses and work from home our conversations tend to end up on the topic of doing business online.

I have been trying to look for ways to increase my sales, but I was not sure where to go or what to do so I asked Lisa about what she does to help increase her sales. Her business always seems to be doing so well, and she did do a little better than me in some of our business courses in college, so I do look up to her. She smirked, slowly stirring her coffee. I knew she already had something in mind for me to do and she was about to tell me, but not before funning with me a bit before she told me her secret.

She started to add some more cream to her latte, giving me that mother like squint while asking me what I was doing while we were in our business advertising, marketing and promotion courses. Well, I did learn a lot from my business courses, but so much has changed in so little time. While I was in college I was planning to open up a brick and mortar coffee shop, not selling specialty coffees online!

Lisa asked me what I had learned about advertising in our courses at college. I told her I remembered how important advertising was, but at the time I was focusing on a brick and mortar shop not an online business coffee store. She giggled a bit and put her hand out. She said that all I had to do was take what I learned from commercial advertising to Internet advertising. Both commercial advertising for a coffee shop and Internet advertising for my online shop had numerous similarities.

Lisa reminded me about making sure that my Internet advertisements reached my target customers those interested in coffee or those who would buy them as a gift. Those are my main customers, I thought to myself. She told me in order to reach them I would need to make sure that my Internet ads would reach those people such as on other websites related to coffee, newsletters for coffee lovers, etc.

Lisa said she had found several advertising campaigns that worked extremely well for her but she did have to do some work to find the most successful ones. I gave her a look and snidely asked, You had to do research to find successful advertising campaigns with all of the knowledge you have? She returned a bad look and smiled reminding me that the Internet consumers seem to be changing on a regular basis. You need to research several different ad campaigns to find the most successful ones for your online business. How do you find the ones that are best for you? I asked. She reminded me about this advertising class we had where our professor had us do an assignment on recording the effects of advertising campaigns to get rid of those that had little or no effect and keep the ones that were working. Ah, I remembered then. It is important to keep track of certain aspects of each different ad campaign (hits, costs, revenue, and ROI) to make sure we didnt waste money on those that didnt work and kept the ones that brought in more sales.

She smiled, touching my hand, exclaiming that I finally got it! She raised a finger toward my face and in a mother-like tone reminded me to test different ad campaigns and I would find the best Internet advertising for my business. I smiled, took notes and we enjoyed the rest of our coffee break.

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